Instagram is the place for many starting salons to find clients. You show your work, grow in followers, and get more and more reactions. But then: the DMs flood in. "Do you have availability tomorrow?" "What does that treatment cost?" "Can I come Friday at 3?"
Nice, but also... chaos. Fortunately, there's a better way.
Make booking super simple
The goal is: let clients book without you having to message back and forth. The solution? Put a clear booking link in your Instagram bio—for example from your Bookura page. There clients choose a time themselves, see your prices directly, and can reserve with one click.
📌 Tip: use text in your bio like "Make an appointment? Click below 👇"
Use stories with call-to-action
Show in your stories or posts that you can receive clients. Add: "Booking? Link in bio!" That's clear and inviting. Possibly create a highlight with explanation on how booking works.
Reply smartly to DMs
Still getting a message? No problem. Just send a short standard reply:
"How nice that you want an appointment! You can book yourself via this link: [link]. There you also see the times and prices directly 😊"
That sounds friendly and professional—and saves you time.
Automate where you can
With Bookura you get automatic confirmations and reminders. This prevents misunderstandings and no-shows. Plus you have immediate overview: no more loose appointments in your head or notes.
In short: Instagram remains your storefront, but leave your calendar to a smart system. This keeps your inbox and your head nicely clear.
