Pricing is a headache for many starters. You don't want to scare off clients, but you also need to earn enough. How do you determine a rate that fits both you and your client?
Start with your costs
First calculate what a treatment costs you. Not just the shampoo or gel, but also your time, electricity, chair rental, and laundry. All those 'little things' add up quickly. Put it on paper so you know what you need to charge minimum to break even.
Don't undercharge yourself
Many starters set their prices too low out of insecurity. But being too cheap isn't a good strategy. You work hard, use quality products, and provide personal service. That deserves a proper price.
Also think about your own income: how much do you want or need to earn per month? Calculate backwards: how many treatments do you need to do, and at what rate? It's a simple calculation that gives a lot of insight.
Look at the market
What do other salons in your area charge? Don't just look at the price, but also what they offer for it. Do they have a luxury location or lots of experience? Then as a starter you can differentiate on personal attention or flexibility, not just on price.
Communicate your price clearly
Be transparent. Put your prices on your socials or on your booking page (for example via Bookura). Then your client knows what to expect and you come across as professional. No surprises = more trust.
Review your prices regularly
The market changes, and you grow. You can certainly raise prices after a while, especially when your calendar fills up. Clients understand that—if you deliver quality and communicate clearly.
Finally: dare to ask a price that fits you. Not because you have to be the most expensive, but because you know your worth.
