Statistics

Know your numbers, grow your salon

As a salon owner, you want to know how your business is doing – not just at the end of the month, but at any moment. With Bookura, you always have access to real-time statistics about your revenue, bookings and website traffic. No spreadsheets, no separate tools, everything organized in one dashboard.

Revenue and bookings at a glance

Your dashboard shows the key figures from the past 30 days:

• Revenue – How much you've earned from completed appointments, with trend line
• Appointments – The number of completed bookings and how this is developing
• Comparisons – See at a click how this week compares to last week

Everything is displayed with visual graphs so you can see at a glance how your salon is performing.

Understand your visitors

How many people view your booking page? And how many of them actually book an appointment? Bookura tracks this for you:

• Page views – How often your booking page has been visited
• Unique visitors – How many individual people have viewed your page
• Conversion rate – The percentage of visitors who actually book

Low conversion? Then you know your booking page or treatment offerings need attention. High conversion? You're doing great. Learn how to use visitor statistics to optimize your booking page.

Know where your clients come from

Marketing only works if you know what works. Bookura shows where your traffic comes from:

• Google – Visitors who find you through search engines
• Instagram & Facebook – Traffic from your social media
• Direct – People who navigate directly to your page
• Other websites – Referrals from external sites

This way you see exactly which marketing channels bring in clients and where to invest your time.

Device insights

Do your clients book mostly from their phone or on a computer? Bookura breaks down your traffic by device type:

• Mobile – Smartphones and tablets
• Desktop – Laptops and computers
• Tablet – iPads and other tablets

This information helps you understand how clients experience your booking page and where you might need to optimize.

Statistics in the app

The same insights are available in the Bookura app, with extra flexibility:

• Custom periods – View today, this week, this month or pick specific dates
• Period comparisons – See percentage changes compared to previous period
• Quick overview – Revenue, appointments and conversion on one screen

Privacy-friendly tracking

Bookura respects your visitors' privacy. No personal data is stored – only anonymous counts of visits, device types and traffic sources. This gives you professional analytics without your clients having to worry.

Why salons choose Bookura statistics

• Real-time insight – Always know how your salon is performing
• Understand your marketing – See which channels bring in clients
• No extra tools needed – Everything in one system, no Google Analytics setup
• Data-driven decisions – Optimize based on facts, not feelings
• Mobile accessible – Check your statistics wherever you are